BRAND

For many people a brand is simply a logo, a visual construction which conveys through the use of type and symbols a 'feeling' about the business or service it represents. Brand however is so much more complex than simply  a creating new logo, a companies brand is fundamentally its unique ethos, which is then creatively disseminated through all it's communication channels and points of contact, be it web, print, packaging, clothing, signage, face to face, social media etc etc.

 

In the past brands just needed to present a consistent look and message, today brands need to go further by telling their story, so that customers will warm to them, building brand loyalty not through corporate consistency but by using emotion, humour and humanity to engage with their core audience to stimulate an emotional response, which in turn builds loyalty because the customer cares, and even loves the brand.

 

The scope of my brand services range from advising and assisting businesses to stay on-brand, to creating re-branding initiatives and of course designing distinctive logo solutions, of which examples can be seen below 

 

PLEASE USE THE ARROWS TO ADVANCE THE SLIDESHOW

Crieff Hydro - Scotland's number one destination hotel - brand re-design.
Crieff Hydro - Scotland's number one destination hotel - brand re-design.
Terra Terroir - a restaurant in Atlanta USA specialising in fine wines and great food.
Terra Terroir - a restaurant in Atlanta USA specialising in fine wines and great food.
Skye's most famous, and the world's favourite restaurant with rooms.
Skye's most famous, and the world's favourite restaurant with rooms.
Contemporary michelin star cuisine surrounded by generations of clan tradition.
Contemporary michelin star cuisine surrounded by generations of clan tradition.
Arguably the world's number one rig inspection company.
Arguably the world's number one rig inspection company.
A new logo for Glencoe’s most famous hotel inspired by the herds of deer who visit it regularly.
A new logo for Glencoe’s most famous hotel inspired by the herds of deer who visit it regularly.
Inspired by classic 40’s and 50’s children’s illustration, Peebles Hydro’s new branding captures the innocence of a bygone era in an exciting contemporary way.
Inspired by classic 40’s and 50’s children’s illustration, Peebles Hydro’s new branding captures the innocence of a bygone era in an exciting contemporary way.
The branding initiative also included a number of secondary logos to communicate the variety of experiences available at the hotel.
The branding initiative also included a number of secondary logos to communicate the variety of experiences available at the hotel.
Visit Waternish (a visitor destination group) required a logo to convey the uniqueness of its northerly location on the Isle of Skye.
Visit Waternish (a visitor destination group) required a logo to convey the uniqueness of its northerly location on the Isle of Skye.
Designed for Hi-Trans, the Highland transport company, this logo, appearing on all travel related material needed to communicate ‘travel in the Highlands’ without the need for words.
Designed for Hi-Trans, the Highland transport company, this logo, appearing on all travel related material needed to communicate ‘travel in the Highlands’ without the need for words.
The Isles of Glencoe hotel required a new brand to convey its relaxed, family friendly, activity based ethos.
The Isles of Glencoe hotel required a new brand to convey its relaxed, family friendly, activity based ethos.
The Ballachulish hotel, traditionally Scottish, in the heart of the Highlands, but with a contemporary twist!
The Ballachulish hotel, traditionally Scottish, in the heart of the Highlands, but with a contemporary twist!
Yurtea! Skyeskyns’ tea tent initiative! Quirky in nature, contemporary in design.
Yurtea! Skyeskyns’ tea tent initiative! Quirky in nature, contemporary in design.
Oban Caledonian Hotel - a new branding evoking the steam days of Caledonian MacBrayne whose comings and goings the hotel has witnessed for over 80 years.
Oban Caledonian Hotel - a new branding evoking the steam days of Caledonian MacBrayne whose comings and goings the hotel has witnessed for over 80 years.
Located on a stunning peninsula, this branding draws on the location and the fine dining aspects of the Lodge.
Located on a stunning peninsula, this branding draws on the location and the fine dining aspects of the Lodge.
A unique family of hotels on Skye, each with its own distinctive style yet sharing common values of quality cuisine and high-end accommodation.
A unique family of hotels on Skye, each with its own distinctive style yet sharing common values of quality cuisine and high-end accommodation.
Pool House, exclusive accommodation in the wilds of the North of Scotland.
Pool House, exclusive accommodation in the wilds of the North of Scotland.
The oldest Inn on Skye required a more period looking logo visually incorporating the unique sunsets enjoyed by this lochside hostelry.
The oldest Inn on Skye required a more period looking logo visually incorporating the unique sunsets enjoyed by this lochside hostelry.
Set in the Jurassic landscape of North East Skye, the Museum logo needed to convey the footprint of man and dinosaur.
Set in the Jurassic landscape of North East Skye, the Museum logo needed to convey the footprint of man and dinosaur.
A simple wee café in a white stone cottage with a red roof - job done!!
A simple wee café in a white stone cottage with a red roof - job done!!

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